Honey Trap

Production

Director: Rebecca Johnson

Why did the director chose to tell this story:  It is based on a true story.  The media isolates the facts of young criminals and portrays them in the wrong way as it is more complex and tragic.

Producer: Victoria Lorkin-Lange

Budget: Under a million

How did they raise funds for film?: 20K grant from The Walcot Foundation and crowd sourcing

How did they find the film's calm: Searching for young people via agencies, theatres, school, community centres and street casting

Who did the director collaborate with to make the film: David Raedeker, Julie Faw Liaison

What technology has been used to make the film:  Cameras, editing software

What examples of cross media convergence can you find?:  None

Where was the film made?: South London, Brixton

Who is the distributor for the film?:  Top Girl

What other films have they distributed?: Balling for Brixton, Home Turf and The sinking reeling

Who is the target audience/s?: Teens, young adults in London

Marketing tools that have been used to promote the film to different audience:  Social media, posters

Why would this film appeal to a National audience?:  Because this happens all over places in the UK so it can relate to all people in the UK and they understand the terminology used.

Are there examples of synergy with other products/merchandise?:  None

The Honey Trap- Summer.

Honey Trap- Research

Production: 

The director is Rebecca Johnson. 

The director has chosen this particular story because she wants to show the real reason behind the teenage girls being influenced as she believes through the media they are seen to have no emotions when committing a crime. Therefore she used Samantha Joseph story as a guide to help her create HoneyTrap as the 16 year old girl had been involved in the murder of Shakilus Townsend.

The producer is Victoria Larkin-Lange and also Sara Sulick.

Rebecca selected the producer through ACE network of european producers in 2008 and also discovered her through bright pictures.

Cast: Jessica Sula, Lucien Laviscount, Ntonga Mwanza and more.

Target audience: urban adults( 25+), who seek out critically well-reviewed films and urban young people of both sexes (15-25)

They had a budget of just under £1 million, this is because they are a small independent film so therefore they have to use crowd funding to be financed primarily. The funds for the film was raised through the walcot foundation which gave Rebecca a £20k grant to help them with their film.

Due to the fact that the film is a small independent film there was no big budget actors. Therefore they had to find there cast, this was done by searching for people via agencies, theatres, schools, community centres and street casting.

The director collaborated with David Raedeker who is the director of photography and he won the best cinematography award. Also Tracy Granger who is a oscar winning debut feature Boys don't cry.

 The technology used when filming was cameras and editing software, which is very basic due to the fact that they have a small budget.

 The film was made in Brixton with the local young people and this is important to the director as she lives in this area and was inspired by true events that happened within the area.

Distribution:

The distributor for the film is Anchor bay.

 Rebecca has distributed a load of other films such as the sinking feeling, one minute miracles, balling for brixton, home turf, Top girl, electric and sw9gga like us.

They promoted the film through various different social networking sites such as Facebook, they also used networking services used by young people such as whatsapp and other free messages. Another major promotion is crowd funding sent to potential donors and future audiences, then virally spread.

Marketing:

The marketing sources used were all free as they had a very small budget therefore they used social networking sites as this a free source that all young people use.

Social inclusion has helped to promote and market the film to audiences through them engaging with networks focused on young people/womens issues knife/crime etc.

Honeytrap Research

Honeytrap

 Production:

Director: Rebecca Johnson

The film is based upon a true story but is not a factual retelling, instead the case is used as a point to express how a young woman could end up in this situation. The story was chosen to be told in this was as the media tends to isolate the facts of young crimes, therefore portraying the offender as an emotionless individual. This film aims to present that it is in most cases more complex and tragic than imaginable, including how these people get into situations without knowing the consequences.

Producer: Victoria Lorkin-Lange

Rebecca discovered this producer through Bright Pictures. This companies mission is to produce feature films with emerging film makers that have artistic, social and commercial value.

Budget: Under one million

Funding: They received a 20K grant from the Walcot Foundation. Indiegogo raised just over $40,00. The rest came from the Trusthouse charitable foundation and Anchor Bay Presale.

Cast: The cast was put together by searching for young people via agents, theatres, schools, community centre and street casing.

                   Jessica Sula as Layla 

     Lucien Laviscount as Troy

  Ntonga Mwanza as Shaun 

      Naomi Ryan as Shiree

Collaborations: The director collaborated with the likes of David Raedeker who worked with Top girl and won best Cinematographer award 2012. Along with Tracy Granger who as worked on an Oscar winning debut feature.

Honeytrap 

Who directed the film?
Rebecca Johnson

Why did the director choose to tell this particular story?

Because she found this story in the news paper and it was about a Samantha Joseph and she got arrested for 2008, killing her boyfriend.
Who produced this film?
Sarah Sulick

How did the director meet the producer of the film?
The producer owns a production company, its called Bright Picture.

What was the budget?
Under £1 million

How id they raise the funds for the film?
From fundraising and the BFI funding some of the money to the film. They also used, crowd sourcing.

How did they find the films cast?
Most of the cast is from another small budget film called top girl

Who did the director collaborate with to make the film and why was this important?
the director collaborated with the photographer David Raedeker and he is a famous photographer, and Tracy Granger and she is the editor of the film. This was important because it was necessary to make a good film with those specific people.

What technology did they use in the film?
Cameras and editing softwares and other sounds like special effects.

Any cross convergence?
Trailers on youtube and Facebook and twitter

where was the film made?
filmed in south London because that is where Samantha got arrested in.

Who distributed the film?
the film festival distributed and promoted the film

What other films have they distributed?
top girl

who is the target audience?
Urban adults
Teenagers

marketing tools that they used to promote the film?
youtube, Facebook, twitter and IMDB

how has the social inclusion aspect of the film helped to promote and market it to audiences?
training and mentoring work experience.

why would this film appeal to a nation audience?
because it is where they love and they hear this in the stories and the newspaper, in conclusion its very relatable to her.

Any examples of synergy?
Tshirts and posters & stickers

What is the role of BFI London film festival?
show a film to a large audience and it promotes it.

Where is the film being released?
nationwide in England specifically London

when is the film being released?
2015

which cinemas?
Picture house?

how many cinemas are screening the film?
4

Guardians of the galaxy

Guardians of the Galaxy

Producer: 

Kevin Feige

Production Companies: 

 Marvel Studios, Marvel Enterprises and Moving Picture Company

Director:

James Gunn

Budget:

$170,000,000 

Opening Weekend:

 $94,320.883 (USA)

Cast:

 Chris Pratt - Peter Quill

Zoe Saldana - Gamora

Dave Bautista - Drax

Vin Diesel - Groot

Bradley Cooper - Rocket

Lee Pace - Ronan

Michael Rooker - Yondu

Technology:

 Angenieux Optimo, Arri Alexa XT Plus, Cooke Xtal Express, Panavision Primo, Datasat, DolbyAtmos, Dolby Digital.

Marketing Tools:

 They made posters, billboards and Bus adverts, they also made online ways of their film such as a facebook page, twitter page and also trailers on YouTube.

Distributors: 

Columbia Pictures

Feelgood Entertainment 

Forum Hungary 

NOS Audiovisuais

Walt Disney Studios

Walt Disney Motion Pictures 

Walt Disney Studios Sony Pictures Releasing 

Products:

 T-shirts, video games, Lego and other toys

Cross Media Convergence:

Comics

Technological Convergence:

Apps and video games

Releases:

Most chain Cinemas

Released in USA 21/7/14 (Premier), UK 24/7/14 (Premier), Canada 29/7/14 (Film Festival)

Other countries worldwide between 31/7 and 22/10

Formats:

 3D, 2D, Blu Ray, DVD and digital

Target Audience:

 Teenage/young boys, Marvel fans or comic book fans

The Guardians Of The Galaxy- Summer.

The Guardians Of The Galaxy

The film was produced by James Gunn and was directed by Kevin Feige.

It had a budget of $170 million!!!

The stars within the film are:

Chris Pratt, Zoe Saldana, Dave Bautista, Vin Diseal, Bradley Cooper, Lee Pace, Micheal Rooker, Karen Gillan, Djimon Hounson, John.C Riley, Glenn Close and Benicio del Toro.

There was a variety of technology used to create this block buster film one of these is the Foundry's visual effects software Nuke used to make the computer-generated characters. There was also 3D printing used to create software for product designers.

There was a variety of marketing tools used to distribute the film such as merchandise, posters and on stage interviews with the cast. 

There are examples of synergy as there was comics created to help advertise the film and make children more interested in purchasing the comic. 

                                                                                                                                                         Also taken place within the Guardians of the Galaxy was cross media convergence as the Disney store was selling toy figures of the characters in the film. Therefore promoting the film through their own store. 

Technological convergence is also used to promote the film as as there is a game and a comic book app available through apple products.

The initial release was on July 31 2014 in Argentina.

The film is available in IMAX cinemas in 3D, in the cinemas, soundtracks are available on amazon and is also available in cinemas in 3D.

The Guardians of the Galaxy has wide target audience as it appeals to a variety of people such as children as young as 5 or even older adults who are interested in comics and action such as Iron Man etc. Therefore allowing them to attract more people as it does not have a set target audience.

Guardians of the Galaxy Research Summary