
The Guardians Of The Galaxy
The film was produced by James Gunn and was directed by Kevin Feige.
It had a budget of $170 million!!!
The stars within the film are:
Chris Pratt, Zoe Saldana, Dave Bautista, Vin Diseal, Bradley Cooper, Lee Pace, Micheal Rooker, Karen Gillan, Djimon Hounson, John.C Riley, Glenn Close and Benicio del Toro.
There was a variety of technology used to create this block buster film one of these is the Foundry's visual effects software Nuke used to make the computer-generated characters. There was also 3D printing used to create software for product designers.
There was a variety of marketing tools used to distribute the film such as merchandise, posters and on stage interviews with the cast.
There are examples of synergy as there was comics created to help advertise the film and make children more interested in purchasing the comic.
Also taken place within the Guardians of the Galaxy was cross media convergence as the Disney store was selling toy figures of the characters in the film. Therefore promoting the film through their own store.
Technological convergence is also used to promote the film as as there is a game and a comic book app available through apple products.
The initial release was on July 31 2014 in Argentina.
The film is available in IMAX cinemas in 3D, in the cinemas, soundtracks are available on amazon and is also available in cinemas in 3D.
The Guardians of the Galaxy has wide target audience as it appeals to a variety of people such as children as young as 5 or even older adults who are interested in comics and action such as Iron Man etc. Therefore allowing them to attract more people as it does not have a set target audience.



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