Case Study: The Guardians of the Galaxy

Producer: Kevin Feige

Known for being the President of Marvel Studios, therefore being involved in the production of films such as The Avengers, Iron Man, Thor etc.

Production Companies: Marvel Studios, Marvel Enterprises and Moving Picture Comapy

Director: James Gunn

Has been previously involved in directing films such as Thor: The Dark World, Super and Slither.

Budget:  $170,000,000/£106,205,800 (estimated)

Opening Weekend: $94,320.883 (USA)

Cast: Chris Pratt as Peter Quill

Zoe Saldana as Gamora

Dave Bautista as Drax

Vin Diesel as the voice of Groot

Bradley Cooper as the voice of Rocket

Lee Pace as Ronan

Michael Rooker as Yondu

Technology Used:

Camera: Arri Alexa XT Plus, Panavision Primo, Cooke Xtal Express and Angenieux Optimo Lenses

Sound Mix: Datasat, Dolby Digital, dolby Atmos

Marketing Tools: As well as bus posters, billboards and TV trailers marketing was used in ways such as:

Distributors: Columbia Pictures (Philippines) (Theatrical)

Feelgood Entertainment (Greece) (Theatrical)

Forum Hungary (Hungary) (Theatrical)

Walt Disney Studios (Japan) (Theatrical)

Walt Disney Motion Pictures (Worldwide) (Theatrical)

Walt Disney Studios Sony Pictures Releasing (Russia) (Theatrical)

NOS Audiovisuais (Portugal) (All Media)

Products:

Cross Media Convergence: Comics

Technological Convergence: Apps and video games.

Releases: Cinemas such as Cineworld, Vue, Showcase Cinema, Odeon etc.

Released in USA 21/7/14 (Premier)

UK 24/7/14 (Premier)

Canada 29/7/14 (Film Festival)

Other countries worldwide between 31/7 and 22/10
Available formats: 3D, digital, DVD, 2D, Blu Ray
Target Audience: Teenagers, Marvel fans