The Honey Trap- Summer.

Honey Trap- Research

Production: 

The director is Rebecca Johnson. 

The director has chosen this particular story because she wants to show the real reason behind the teenage girls being influenced as she believes through the media they are seen to have no emotions when committing a crime. Therefore she used Samantha Joseph story as a guide to help her create HoneyTrap as the 16 year old girl had been involved in the murder of Shakilus Townsend.

The producer is Victoria Larkin-Lange and also Sara Sulick.

Rebecca selected the producer through ACE network of european producers in 2008 and also discovered her through bright pictures.

Cast: Jessica Sula, Lucien Laviscount, Ntonga Mwanza and more.

Target audience: urban adults( 25+), who seek out critically well-reviewed films and urban young people of both sexes (15-25)

They had a budget of just under £1 million, this is because they are a small independent film so therefore they have to use crowd funding to be financed primarily. The funds for the film was raised through the walcot foundation which gave Rebecca a £20k grant to help them with their film.

Due to the fact that the film is a small independent film there was no big budget actors. Therefore they had to find there cast, this was done by searching for people via agencies, theatres, schools, community centres and street casting.

The director collaborated with David Raedeker who is the director of photography and he won the best cinematography award. Also Tracy Granger who is a oscar winning debut feature Boys don't cry.

 The technology used when filming was cameras and editing software, which is very basic due to the fact that they have a small budget.

 The film was made in Brixton with the local young people and this is important to the director as she lives in this area and was inspired by true events that happened within the area.

Distribution:

The distributor for the film is Anchor bay.

 Rebecca has distributed a load of other films such as the sinking feeling, one minute miracles, balling for brixton, home turf, Top girl, electric and sw9gga like us.

They promoted the film through various different social networking sites such as Facebook, they also used networking services used by young people such as whatsapp and other free messages. Another major promotion is crowd funding sent to potential donors and future audiences, then virally spread.

Marketing:

The marketing sources used were all free as they had a very small budget therefore they used social networking sites as this a free source that all young people use.

Social inclusion has helped to promote and market the film to audiences through them engaging with networks focused on young people/womens issues knife/crime etc.