Wednesday, 12 November 2014

Honey Trap


Production

Director: Rebecca Johnson

Why did the director chose to tell this story:  It is based on a true story.  The media isolates the facts of young criminals and portrays them in the wrong way as it is more complex and tragic.

Producer: Victoria Lorkin-Lange

Budget: Under a million

How did they raise funds for film?: 20K grant from The Walcot Foundation and crowd sourcing

How did they find the film's calm: Searching for young people via agencies, theatres, school, community centres and street casting

Who did the director collaborate with to make the film: David Raedeker, Julie Faw Liaison

What technology has been used to make the film:  Cameras, editing software

What examples of cross media convergence can you find?:  None

Where was the film made?: South London, Brixton

Who is the distributor for the film?:  Top Girl

What other films have they distributed?: Balling for Brixton, Home Turf and The sinking reeling

Who is the target audience/s?: Teens, young adults in London

Marketing tools that have been used to promote the film to different audience:  Social media, posters

Why would this film appeal to a National audience?:  Because this happens all over places in the UK so it can relate to all people in the UK and they understand the terminology used.

Are there examples of synergy with other products/merchandise?:  None


The Honey Trap- Summer.

Honey Trap- Research



Production: 
The director is Rebecca Johnson. 
The director has chosen this particular story because she wants to show the real reason behind the teenage girls being influenced as she believes through the media they are seen to have no emotions when committing a crime. Therefore she used Samantha Joseph story as a guide to help her create HoneyTrap as the 16 year old girl had been involved in the murder of Shakilus Townsend.


The producer is Victoria Larkin-Lange and also Sara Sulick.
Rebecca selected the producer through ACE network of european producers in 2008 and also discovered her through bright pictures.

Cast: Jessica Sula, Lucien Laviscount, Ntonga Mwanza and more.

Target audience: urban adults( 25+), who seek out critically well-reviewed films and urban young people of both sexes (15-25)

They had a budget of just under £1 million, this is because they are a small independent film so therefore they have to use crowd funding to be financed primarily. The funds for the film was raised through the walcot foundation which gave Rebecca a £20k grant to help them with their film.

Due to the fact that the film is a small independent film there was no big budget actors. Therefore they had to find there cast, this was done by searching for people via agencies, theatres, schools, community centres and street casting.

The director collaborated with David Raedeker who is the director of photography and he won the best cinematography award. Also Tracy Granger who is a oscar winning debut feature Boys don't cry.

 The technology used when filming was cameras and editing software, which is very basic due to the fact that they have a small budget.

 The film was made in Brixton with the local young people and this is important to the director as she lives in this area and was inspired by true events that happened within the area.


Distribution:
The distributor for the film is Anchor bay.

 Rebecca has distributed a load of other films such as the sinking feeling, one minute miracles, balling for brixton, home turf, Top girl, electric and sw9gga like us.

They promoted the film through various different social networking sites such as Facebook, they also used networking services used by young people such as whatsapp and other free messages. Another major promotion is crowd funding sent to potential donors and future audiences, then virally spread.

Marketing:

The marketing sources used were all free as they had a very small budget therefore they used social networking sites as this a free source that all young people use.

Social inclusion has helped to promote and market the film to audiences through them engaging with networks focused on young people/womens issues knife/crime etc.












Honeytrap Research

Honeytrap


 Production:

Director: Rebecca Johnson
The film is based upon a true story but is not a factual retelling, instead the case is used as a point to express how a young woman could end up in this situation. The story was chosen to be told in this was as the media tends to isolate the facts of young crimes, therefore portraying the offender as an emotionless individual. This film aims to present that it is in most cases more complex and tragic than imaginable, including how these people get into situations without knowing the consequences.
Producer: Victoria Lorkin-Lange
Rebecca discovered this producer through Bright Pictures. This companies mission is to produce feature films with emerging film makers that have artistic, social and commercial value.
Budget: Under one million
Funding: They received a 20K grant from the Walcot Foundation. Indiegogo raised just over $40,00. The rest came from the Trusthouse charitable foundation and Anchor Bay Presale.
Cast: The cast was put together by searching for young people via agents, theatres, schools, community centre and street casing.
                   Jessica Sula as Layla 














     Lucien Laviscount as Troy



















  Ntonga Mwanza as Shaun 


















      Naomi Ryan as Shiree



















Collaborations: The director collaborated with the likes of David Raedeker who worked with Top girl and won best Cinematographer award 2012. Along with Tracy Granger who as worked on an Oscar winning debut feature.





Honeytrap 

Who directed the film?
Rebecca Johnson

Why did the director choose to tell this particular story?

Because she found this story in the news paper and it was about a Samantha Joseph and she got arrested for 2008, killing her boyfriend.
Who produced this film?
Sarah Sulick

How did the director meet the producer of the film?
The producer owns a production company, its called Bright Picture.

What was the budget?
Under £1 million

How id they raise the funds for the film?
From fundraising and the BFI funding some of the money to the film. They also used, crowd sourcing.

How did they find the films cast?
Most of the cast is from another small budget film called top girl

Who did the director collaborate with to make the film and why was this important?
the director collaborated with the photographer David Raedeker and he is a famous photographer, and Tracy Granger and she is the editor of the film. This was important because it was necessary to make a good film with those specific people.

What technology did they use in the film?
Cameras and editing softwares and other sounds like special effects.

Any cross convergence?
Trailers on youtube and Facebook and twitter

where was the film made?
filmed in south London because that is where Samantha got arrested in.

Who distributed the film?
the film festival distributed and promoted the film

What other films have they distributed?
top girl

who is the target audience?
Urban adults
Teenagers

marketing tools that they used to promote the film?
youtube, Facebook, twitter and IMDB

how has the social inclusion aspect of the film helped to promote and market it to audiences?
training and mentoring work experience.

why would this film appeal to a nation audience?
because it is where they love and they hear this in the stories and the newspaper, in conclusion its very relatable to her.

Any examples of synergy?
Tshirts and posters & stickers

What is the role of BFI London film festival?
show a film to a large audience and it promotes it.

Where is the film being released?
nationwide in England specifically London

when is the film being released?
2015

which cinemas?
Picture house?

how many cinemas are screening the film?
4

Tuesday, 4 November 2014

Guardians of the galaxy

Guardians of the Galaxy



Producer: 
Kevin Feige

Production Companies: 
 Marvel Studios, Marvel Enterprises and Moving Picture Company

Director:
James Gunn

Budget:
$170,000,000 

Opening Weekend:
 $94,320.883 (USA)

Cast:
 Chris Pratt - Peter Quill
Zoe Saldana - Gamora
Dave Bautista - Drax
Vin Diesel - Groot
Bradley Cooper - Rocket
Lee Pace - Ronan
Michael Rooker - Yondu

Technology:
 Angenieux Optimo, Arri Alexa XT Plus, Cooke Xtal Express, Panavision Primo, Datasat, DolbyAtmos, Dolby Digital.

Marketing Tools:
 They made posters, billboards and Bus adverts, they also made online ways of their film such as a facebook page, twitter page and also trailers on YouTube.

Distributors: 
Columbia Pictures
Feelgood Entertainment 
Forum Hungary 
NOS Audiovisuais
Walt Disney Studios
Walt Disney Motion Pictures 
Walt Disney Studios Sony Pictures Releasing 

Products:
 T-shirts, video games, Lego and other toys


Cross Media Convergence:
Comics


Technological Convergence:
Apps and video games


Releases:
Most chain Cinemas
Released in USA 21/7/14 (Premier), UK 24/7/14 (Premier), Canada 29/7/14 (Film Festival)
Other countries worldwide between 31/7 and 22/10

Formats:
 3D, 2D, Blu Ray, DVD and digital

Target Audience:
 Teenage/young boys, Marvel fans or comic book fans

The Guardians Of The Galaxy- Summer.







The Guardians Of The Galaxy

The film was produced by James Gunn and was directed by Kevin Feige.

It had a budget of $170 million!!!

The stars within the film are:
Chris Pratt, Zoe Saldana, Dave Bautista, Vin Diseal, Bradley Cooper, Lee Pace, Micheal Rooker, Karen Gillan, Djimon Hounson, John.C Riley, Glenn Close and Benicio del Toro.
The Guardians of the Galaxy Set Got Us Excited For Space Movies Again











There was a variety of technology used to create this block buster film one of these is the Foundry's visual effects software Nuke used to make the computer-generated characters. There was also 3D printing used to create software for product designers.

There was a variety of marketing tools used to distribute the film such as merchandise, posters and on stage interviews with the cast. 
There are examples of synergy as there was comics created to help advertise the film and make children more interested in purchasing the comic. 






                                                                                                                                                         Also taken place within the Guardians of the Galaxy was cross media convergence as the Disney store was selling toy figures of the characters in the film. Therefore promoting the film through their own store. 



Technological convergence is also used to promote the film as as there is a game and a comic book app available through apple products.







The initial release was on July 31 2014 in Argentina.

The film is available in IMAX cinemas in 3D, in the cinemas, soundtracks are available on amazon and is also available in cinemas in 3D.

The Guardians of the Galaxy has wide target audience as it appeals to a variety of people such as children as young as 5 or even older adults who are interested in comics and action such as Iron Man etc. Therefore allowing them to attract more people as it does not have a set target audience.












Monday, 3 November 2014

Guardians of the Galaxy Research Summary


Case Study: The Guardians of the Galaxy

Producer: Kevin Feige
Known for being the President of Marvel Studios, therefore being involved in the production of films such as The Avengers, Iron Man, Thor etc.
Production Companies: Marvel Studios, Marvel Enterprises and Moving Picture Comapy
Director: James Gunn
Has been previously involved in directing films such as Thor: The Dark World, Super and Slither.
Budget:  $170,000,000/£106,205,800 (estimated)
Opening Weekend: $94,320.883 (USA)
Cast: Chris Pratt as Peter Quill
Zoe Saldana as Gamora
Dave Bautista as Drax
Vin Diesel as the voice of Groot
Bradley Cooper as the voice of Rocket
Lee Pace as Ronan
Michael Rooker as Yondu
Technology Used:
Camera: Arri Alexa XT Plus, Panavision Primo, Cooke Xtal Express and Angenieux Optimo Lenses
Sound Mix: Datasat, Dolby Digital, dolby Atmos
Marketing Tools: As well as bus posters, billboards and TV trailers marketing was used in ways such as:



Distributors: Columbia Pictures (Philippines) (Theatrical)
Feelgood Entertainment (Greece) (Theatrical)
Forum Hungary (Hungary) (Theatrical)
Walt Disney Studios (Japan) (Theatrical)
Walt Disney Motion Pictures (Worldwide) (Theatrical)
Walt Disney Studios Sony Pictures Releasing (Russia) (Theatrical)
NOS Audiovisuais (Portugal) (All Media)
Products:



Cross Media Convergence: Comics
Technological Convergence: Apps and video games.

Releases: Cinemas such as Cineworld, Vue, Showcase Cinema, Odeon etc.
Released in USA 21/7/14 (Premier)
UK 24/7/14 (Premier)
Canada 29/7/14 (Film Festival)
Other countries worldwide between 31/7 and 22/10
Available formats: 3D, digital, DVD, 2D, Blu Ray
Target Audience: Teenagers, Marvel fans

          


Sunday, 2 November 2014

Key Assignment: Researching the Film Chain

Production

The first stage in producing a film is pre-production, this is the stage at which all of the planning occurs. The production is broken down into individual scenes so that all the elements of the mise en scene can be identified along with the script (if not already complete). After this stage production takes place, this is when all of the filming is carried out as planned in pre-production. During this the scene may have to be filmed as many times as the director wants, to ensure the best quality film will be made in the end, this can be difficult because once the filming has taken place it is almost impossible to recreate certain events that have been filmed. The final stage is post-production, in which the film is put together by the editor. Firstly the editor creates a rough cut taken from scenes based on individual shots, the purpose of this step is to ensure the best shots are chosen. Next comes a fine cut, where they get all the shots for flow smoothly, this includes cutting, editing and adding elements such as music and graphics. After a private screening of the fine cut to the director and producer, if they approve of the editing the picture becomes locked meaning no additional changes will be made and the final product has been produced.
Some of the main production companies in America are DreamWorks Animation (distributed currently by 20th Century Fox), 20th Century Fox, Universal Studios (NBC Universal), Paramount Pictures, Warner Bros. Pictures (Time Warner) and Walt Disney Pictures.
Ownership of studios has a major impact on what films the production companies produce for example: Walt Disney Pictures will produce child friendly films usually based upon fairy tales and having a target audience of young children. Whereas Universal Studios create films more likely to be real and not animation, stretching to older audiences.

Distribution

The definition of distribution is the action of sharing something out among a number of recipients. A film gets to a cinema by a studio making an agreement with a distribution company which then screens the film to prospective buyers representing the theatres. After a negotiation about the movie between the buyers and distribution company prints are sent to the theatres and people go to watch the movie.
Film distributors are responsible for the marketing of a film, usually the producers put it in the hands of companies like this to distribute the film rather than themselves.
Traditionally films are distributed into cinemas where people pay to come and watch the film. A newer and increasingly more popular way of film distribution is by using online resources such as netflix or lovefilm.
The definition of film festival is an organised, extended presentation of films in one or more cinemas or screening venues, usually in a single city or region. Their role in film distribution is that non-mainstream films find it hard to achieve theatre distribution therefore by wholesaling a lot of similar films at once the target audience can be reached a lot easier.
A distributor may release a film on a certain weekend as at that time it may be the only movie of their genre being released therefore there is less competition to face. Another reason is that it could be a bank holiday weekend making it more appealing for people to go out to places such as the cinema.
Distribution is the most important part of the film chain as it is where all the profits and earnings will be made and if this wasn't secure the film is unlikely/less likely to create as much revenue as it could have.

Marketing

Marketing is getting your product out to your target audience and is different to distribution as it happens before the film is finished or released.
Major marketing is taking place for the film The Book Of Life, this includes posters at bus stops and on buses, billboards and the following screen grabs are some of the other online ways it is reaching its target audience:



Films are promoted to different audiences such as non-English speaking people by creating alternate trailers and posters for them, the movie Avatar has featured some of these including: 

Exhibition

In this current day we engage with films in a broader way than we used to, some of these include: watching at the cinema, netflix ect, youtube, illegal download/streaming sites, film festivals, DVD's and renting.
The definition of box office is the amount of business a particular production, such as a film or theatre show, receives.
Box office return is is useful to identify the success of the film as it identifies how much the film makes in its early stages therefore how many people will see the film in the future.
From a successful film the distributor will get the vast majority of the money made from the box office.
Cinemas usually make their money from the on-screen advertisements and concessions, which explain the high costs of popcorn and drinks, as the cinema only receives a small proportion of the money from the ticket sales.
Cinemas put on promotions to keep customers coming to watch movies, as well as exclusive content and a better viewing experience.
The definition off Ancillary markets are non-theatrical markets for feature films, like home video, television, Pay Per View, VOD, Internet streaming, airlines and others. These enable exhibitions as the film is still on the market therefore can still make money from purchasing customers. 

The British Film Institute is a charitable organisation which encourages the development of film and television in the UK and to promote film education and their impact on society also to promote access to the widest range of British and world cinema. This helps the British film industry as it encourages more people to go out to the cinema and watch films as well as learn about them therefore sparking an interest in people who may like to work in the industry.


The Film Chain


The Film Chain



Production
¨The stages that are involved in the film industry are directing, props, casting, equipment, filming, planning, Finance/Budget, editing and scripting. These are all important stages of production.
¨The main producers of the films in America consist of Universal studios (owned by Ronald Meyer), 20th Century Fox (owned by Jim Gianopulos), Sony Pictures Entertainment (owned by Michael Lynton), Warner Brothers Entertainment (owned by Kevin Tsujihara) and The Walt Disney Company (owned by Bob Iger).
¨The ownership of the studios have an impact on what films the studios produce, because they own the studios, meaning they have control over what the studios make because they are the people who supply the budget/finance for the film project the studio is working on.

¨An independent Production is a film production making a  film that is produced mostly or completely outside of the major film studio system. Other than just being produced and distributed by independent entertainment companies, independent films are also produced and/or distributed by subsidiaries of major film studios.


Distrubution
¨Distribution means the action of getting the actual film in to cinemas and getting out to the target or general audience. 
¨This is normally done by professional film distributors instead of production companies, who would determine the marketing strategy for the film, the media by which a film is to be exhibited or made available for viewing, and who may set the release date and other  things.
¨The Traditional way of distributing a film, is by putting it in cinemas by selling it to the cinema for a lump sum or for independent film distributors you can enter a film festival.  This is usually done by different companies to the producers.
¨Some more modern ways of distributing films, can be done by the internet on such websites such as Youtube, Vimeo, Netflix and other instant movie apps or sites.
¨A film festival is a presentation of films which has one or more cinemas or screening venues, usually happens in a single city or region.  Depending upon the festival's focus, can include international and domestic releases. Some festivals focus on a specific film-maker or genre
¨A film distributor might decide to release a film on a certain weekend rather than another due to the fact that it could be a national holiday. For example The Inbetweeners 2 was released after the Sixth form results day, because people of that age are the target audience.

¨Distribution is an essential step to the film chain because without this step no one will be able to watch your film and if they can’t secure a distribution deal, this means the film wont be in cinemas, meaning the whole production step has been a waste of time and money.



Marketing

¨Marketing  is getting the film out to the public and grabbing their attention and make them want to watch it.  The difference between marketing and distribution is that distribution is trying to get it to cinemas but marketing is trying to get it to your target audience.


¨Some adverts I’ve seen online and outside.

           


¨Films can be promoted to different audiences, such as an American block buster being advertised in Spain, by them changing the words on the posters from English in to Spanish or get voice actors to dub the film in spanish.













Exhibition
¨Audiences can see films via cinema, Youtube, Vimeo, Love film, Netflix, DVD, Torrent websites, streaming and other websites and apps which allows you to view or stream films.
¨Box office is used to refer to the commercial success of a film, play, or actor in terms of the audience size or takings that they command in the first week of being released.
¨Because it shows how many people went to view it and also shows how well your advertising, distribution and production worked.
¨Most the money made from ticket sales from the films go to the movie production studios.
¨Cinemas make most of their money from the beverages they sell such as popcorn, drinks and so on.
¨Cinemas encourage people to visit there rather than watch films at home, by setting the release date about 6 months before the DVD is released and also there is a bigger screen, so there is better viewing.

¨Ancillary markets are non-theatrical markets for feature films, like home video, television, Pay Per View, VOD, Internet streaming, airlines and others.  This enables people to view films outside of film’s release, by being able to view it at home or at anytime, which benefits the viewers more than going to the cinema.


BFI
¨The British Film Institute (BFI) is the lead organisation for film in the UK and use Lottery funds to support film production, distribution, education and audience development.
¨The BFI are required to encourage the development of  the film industry in the UK and are also to promote a wide range of British and world cinema.

¨This helps the British film industry by encouraging and grabbing the attention of the British public on the film industry and encourages them to take part and support the BFI and the British film industry itself.